Viral Growth OS · private playbook

Jordan Hale

Northline Advisory · Austin, TX · independent financial advisors who hate prospecting dinners

Everything on this page is part of The Plan. Paste it. Show up. Do not pitch first.

Name tag (headline)

Turn LinkedIn into inbound discovery calls for independent financial advisors who hate prospecting dinners | 41 booked fit calls in 90 days from profile + comments, no cold pitches

A name tag at a 24/7 networking event. Not a job title. Specific person + specific outcome + one real proof point.

About — first screen, then the rest

I help independent financial advisors who hate prospecting dinners turn LinkedIn into inbound discovery calls — 41 booked fit calls in 90 days from profile + comments, no cold pitches.
If that is you, you are in the right place.

I sound like this on purpose: calm, specific, slightly dry, no guru energy. LinkedIn is a networking event that never closes. I show up as a person, not a brochure.

I do this through Northline Advisory, where I'm Founder.

Proof I am allowed to say: 41 booked fit calls in 90 days from profile + comments, no cold pitches

If you want the next step: Book a 20-minute fit call.

https://northline.example/fit

Custom button

Book a 20-minute fit call

https://northline.example/fit

Talks about

#financialadvice · #inbound · #independentadvisor · #linkedin · #discoverycalls

Banner brief

Canvas 1584×396. Left 25% EMPTY (profile photo sits there).
Big line: turn LinkedIn into inbound discovery calls
Subline: for independent financial advisors who hate prospecting dinners
Proof chip: 41 booked fit calls in 90 days from profile + comments, no cold pitches
CTA chip: Book a 20-minute fit call
Brand mark: Northline Advisory
Tone: on-brand, kind, not a nightclub flyer.

Daily ritual · 20 minutes

Search engine plays

Do not only talk to 1st-degree friends. Search → open a relevant 2nd/3rd profile → comment on a recent post like a human at the same party. Your headline is the name tag they see. That is how you get into the right circles.

14-day calendar

Day 1 · Mon text

A mistake the ICP is making (resume-headline energy)

A mistake the ICP is making (resume-headline energy).

Day 2 · Tue video-script

A story from the work — no pitch

Phone, face, 30–45 seconds. First line out loud: “If you are independent financial advisors who hate prospecting dinners, this is for you.”

Day 3 · Wed text

A question that holds space

A question that holds space.

Day 4 · Thu document

Show the mechanism, not the offer

Carousel/document title: Show the mechanism, not the offer

Day 5 · Fri video-script

Love on someone else's idea (reciprocity)

Phone, face, 30–45 seconds. First line out loud: “If you are independent financial advisors who hate prospecting dinners, this is for you.”

Day 6 · Sat image-story

Behind the work, still on-brand

A real photo (not a quote-card). Behind the work, still on-brand.

Day 7 · Sun text

Proof, if real — otherwise a lesson you paid for

Proof, if real — otherwise a lesson you paid for.

Day 8 · Mon text

A mistake the ICP is making (resume-headline energy)

A mistake the ICP is making (resume-headline energy).

Day 9 · Tue video-script

A story from the work — no pitch

Phone, face, 30–45 seconds. First line out loud: “If you are independent financial advisors who hate prospecting dinners, this is for you.”

Day 10 · Wed text

A question that holds space

A question that holds space.

Day 11 · Thu document

Show the mechanism, not the offer

Carousel/document title: Show the mechanism, not the offer

Day 12 · Fri video-script

Love on someone else's idea (reciprocity)

Phone, face, 30–45 seconds. First line out loud: “If you are independent financial advisors who hate prospecting dinners, this is for you.”

Day 13 · Sat image-story

Behind the work, still on-brand

A real photo (not a quote-card). Behind the work, still on-brand.

Day 14 · Sun text

Proof, if real — otherwise a lesson you paid for

Proof, if real — otherwise a lesson you paid for.

Anti-sale

The anti-sale. You were frozen out of the room the moment you pitched a stranger (the Carrie Luxem lesson). Inbound is people walking up to YOUR name tag. Be a host, not a closer.

Only then: Book a 20-minute fit call → https://northline.example/fit.

Not an official LinkedIn product. Regenerated from your Brand Card inside Viral Growth OS.